Becoming the Flavourite

Peeling Back the Layers of Flavour Application Becoming the Flavourite By Robert Muir Arguably the most important part of our journey, let’s explore the flavour profile of our product. Flavour Profile Imagine a Strawberry flavour, what profile did you think of? Was it a fresh strawberry or strawberry milkshake? A strawberry flavoured bubble gum or … Continued

Let’s Call in a Flavour

Peeling Back the Layers of Flavour Application Let’s Call in a Flavour By Robert Muir We have started our exploration into the requirements when choosing a flavour. In Fortune Flavours the Brave, we looked at “Powder vs Liquid” and “Natural vs Synthetic” options. Let’s continue learning about the different choices that can be made when … Continued

Fortune Flavours the Brave

Peeling Back the Layers of Flavour Application Fortune Flavours the Brave By Robert Muir From a flavouring perspective, most food products on the supermarket shelves are made up of four main components: a base, sweetener, flavour and flavour enhancers. This article will explore flavours and provide an insight into the some commonly asked questions and … Continued

One Sweet, Two Sweet

Peeling Back the Layers of Flavour Application One Sweet, Two Sweet By Robert Muir We have learnt about the vast variety of sweeteners in the market (Let’s Sweeten the Deal) but now we have to figure out which sweetener is best for our product. When selecting a sweetener, the following thought process should be undertaken: … Continued

Let’s Sweeten the Deal

Peeling Back the Layers of Flavour Application Let’s Sweeten the Deal By Robert Muir From a flavouring perspective, most food products on the supermarket shelves are made up of four main components: a base, sweetener, flavour and flavour enhancers. This article will explore the vast world of sweeteners and how they can complement or clash … Continued

Understanding the Base..ics

Peeling Back the Layers of Flavour Application Understanding the Base..ics By Robert Muir From a flavouring perspective, food products on the supermarket shelves are made up of four main components: a base, sweetener, flavour and flavour enhancers. The base relates to the bulk of the food product which is generally responsible for macronutrient values, final … Continued

Cuisines around the world

Cuisines around the world By Rosalie Ritter-Jones People and countries around the world have very different customs and cultures, the most diverse of which is cuisine. Whether it’s the spicy Mediterranean flavours of the Middle East, the classic subtleties of the French, or the funky, fishy street flavours of Asia, there are abundant dishes, flavours … Continued

Coconut – The New Superfood

Food marketeers, new product developers and trend futurists are incorporating coconut into consumer products. Is this just hype? Firstly we have to know what this fruit is, this very big nut that isn’t a nut at all. Coconuts (the bristly brown sphere inside the green fruit) are the stones of the fruits from the coconut … Continued

Savoury Snack Bars

Savoury Snack Bars Convenience has the upper hand in the food marketplace of 2015, but health awareness sits very close on its heels. “Nutrition-on-the-go” is the biggest new growth area within the food industry. Endless options of chocolate-dipped, candy enrobed, sugary-sweet energy bars abound in supermarkets, convenient stores and health shops. Food trends have been … Continued

The World of Flavours

Flavours conjure up this wonderful picture in the memory of our mind. Can you remember a certain event, place or time where you experienced an aroma so unique, that every time you smell it, no matter where you are, you are immediately transported to that occurrence, location or moment? The same goes for taste. How … Continued